Meet Haylie Logan

Haylie has led marketing strategy and operations for companies serving the legal industry. At Legal Soft, she built and now directs a multidisciplinary team responsible for communicating how virtual legal professionals can support law firms across their daily operations.

Her work includes developing legal staffing brands and services from the ground up and building the marketing systems that support their long-term growth. Throughout her career, Haylie has run multi-channel campaigns aimed at the legal market, helping firms understand how virtual staffing fits their operations.
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‍Marketing and Operations Experience

‍Haylie is also the CEO of Splice Marketing Solutions, where she develops marketing programs and automation systems for companies across several industries. She has worked across the legal, technology, recruitment, real estate, television, radio, and media industries. Her work includes SEO, paid media, brand positioning, campaign planning, and strategic partnerships.

Her previous roles include Head of Marketing, Director of Marketing and Operations, Creative Director, Growth Manager, and Senior Copywriter. This experience allows her to connect strategy with the people, processes, and systems required to carry it out.